distrorig lets a solo founder make a launch video or a short ad without recording, editing or hiring anyone. You describe the video in a chat and give it your product's URL. The AI agent records the product, an AI creator or your own avatar introduces it, and an AI voice narrates.
Why video is hard when you build alone
You are the developer, the support desk and the marketing team. A launch video means a free weekend: write a script, prepare demo data, record, edit, add a voice and captions. Then you need a vertical cut for TikTok and a horizontal one for Product Hunt.
Hiring a video freelancer costs more than most side projects earn in a month. Doing it yourself takes the time you meant to spend on the product.
Which formats suit an indie product
| Format | Where it runs | Format and length | Page |
|---|---|---|---|
| Launch video | Product Hunt, X, your homepage | 16:9, 30 to 45 seconds | Product launch video |
| TikTok ad | TikTok, organic posts | 9:16, 15 to 30 seconds | TikTok ads for apps |
| UGC ad | TikTok, Reels, Shorts | 9:16, 15 to 30 seconds | AI UGC ads |
| Shorts | YouTube Shorts | 9:16, 15 to 60 seconds | YouTube Shorts ads |
Start with one launch video. Then make short vertical posts that each show one feature.
An example: a 30 second launch video for a link-in-bio tool
This is the kind of plan the distrorig assistant writes with you. The product builds a one-page site for creators. The founder uses an avatar made from their own photo.
| Time | On screen | Said |
|---|---|---|
| 0 to 4 s | The founder's avatar at a desk, "Shot on: Webcam" | "I built this because my old link page took 5 seconds to load." |
| 4 to 12 s | Recording: the agent picks a theme and adds 3 links | "Pick a look, paste your links. That's the setup." |
| 12 to 20 s | Recording, phone layout: the finished page opens; a fingertip taps a link | "It loads instantly on a phone, where your visitors are." |
| 20 to 26 s | Recording: the clicks chart for the last 7 days | "You see which link people actually tap." |
| 26 to 30 s | The founder's avatar again, then the sign-up page | "We're live on Product Hunt today. I'd love your feedback." |
The middle shots are your real product. Change the last line for the day after launch, and only that shot and its voice are made again.
How it saves a solo founder time
- No recording. You write the steps in plain words. The agent does them in its own browser.
- No editing tools. The timeline, voiceover, captions and music are in the same editor.
- Posting. Connect TikTok or YouTube and post now or at a set time.
- One person on camera. Make an avatar once from your photo or a generated face. It looks the same in every shot.
When it is not worth it
- If you need one video a year and you enjoy editing, a free screen recorder and editor cost less.
- If your product is a native mobile app with no web version, the agent cannot open it. You can upload your own screen recording instead.
- If you need an interactive demo that visitors click through, use a tool such as Supademo or Arcade.
What it costs
Pro is $49.99 a month, or $479.88 a year. There is no free trial. You can cancel any time, and the plan runs to the end of the paid period. See pricing.