Tella is for people who want to record their own screen and camera and present the product themselves. distrorig is for teams that want marketing videos without recording: an AI agent uses your product and records it, an AI creator introduces it, and an AI voice narrates. Pick Tella to present it yourself.
How do Tella and distrorig compare?
Tella facts are from tella.com. Checked October 2026.
| Tella | distrorig | |
|---|---|---|
| Shows your real product | Yes, your own screen recording | Yes, recorded by the AI agent |
| Records the product for you | No. You record screen, camera and mic | Yes. The agent signs in and does the steps |
| AI creator on camera | Not listed on their site. You are on camera | Yes, a generated creator, or an avatar from your photo |
| Voiceover | Your own voice, with noise and filler word removal | AI voice, or the creator's own voice |
| Zoom on clicks | Yes, automatic zoom effects | Yes, auto zoom follows the clicks |
| Captions | Yes, editable, can be translated or burned in | Yes, 6 styles, timed to the voice |
| Formats | Up to 4K and 60 FPS; vertical not listed | 9:16, 16:9 and 1:1 |
| Posts to TikTok/YouTube | No. You download and upload | Yes, now or at a set time |
| Starting price | Pro $13 per user a month, billed yearly; monthly price not listed | Pro $49.99 a month, or $479.88 a year |
When is Tella the better choice?
- You want to be the face of the video. A founder walking through the product in their own voice builds trust that a generated creator does not.
- Long walkthroughs and tutorials. distrorig targets 15 to 90 second marketing videos, and one recording is at most 5 minutes.
- Your product is a native app or a desktop app. Tella records whatever is on your screen. The distrorig agent only opens products in a browser.
- Price per seat. At $13 per user a month billed yearly, Tella costs less if you only need recording and editing.
- Team libraries and analytics on shared videos, with a custom domain on Premium.
When does distrorig fit better?
- You do not want to record or present. The agent does the clicks; the creator and voice are generated.
- Short videos for social feeds. distrorig plans a hook, the product shots and a call to action for TikTok, Reels or Shorts, in 9:16.
- UGC style ads. A creator filmed like a phone video says the hook, then appears as a circle or cut-out over your product.
- Many versions. Change one shot, the hook or the voice, and only that part is made again. Keep the same recording and test 3 hooks.
- The product changes often. Ask the agent to record one step again; the rest of the video stays.
What is the work for one 30 second video?
| Step | Tella | distrorig |
|---|---|---|
| Script | You write it | The assistant drafts it with you in the chat |
| Recording | You record screen and camera, maybe several takes | The agent records the steps; you can watch live |
| Person on camera | You | An AI creator; you approve a still first |
| Edit | Text based editing, layouts, zooms | Timeline of layers; change one, the rest is kept |
| Publish | Download, upload to each platform | Post to TikTok or YouTube from distrorig, or download |
How do I move a campaign over from Tella?
- Reuse what you have. Upload your best Tella exports to the Library. They can be product footage in any shot.
- Turn your walkthrough into steps. Each part of the demo becomes an instruction for the agent, like "open the dashboard, filter by this week".
- Give the agent a demo account with real looking data. The login is encrypted at rest.
- Pick a creator. Use a generated one, or upload your own photo so you appear as an avatar.
- Ask for the cuts you need: a 30 second 9:16 for TikTok and a 60 second 16:9 for YouTube from the same plan.
- Keep Tella for long tutorials and personal videos where you present.