distrorig makes explainer videos, demos and short social videos for B2B software, built from a real recording of your product. The AI agent signs in to a demo account and does the steps your video shows. You can add an AI creator on camera, or keep it to the product, a voiceover and captions.
Why video is hard for B2B SaaS
B2B products are hard to show quickly. The value sits behind a login, inside a workflow with several steps. A buyer wants to see the real screen before they book a call.
So teams record demos by hand. Someone prepares a demo account, records, re-records, edits and adds a voice. It takes hours, and the video is out of date after the next release. Animated explainers avoid the recording, but they show a drawing of the product, not the product.
Which formats suit B2B SaaS
| Format | Where it runs | Format and length | Page |
|---|---|---|---|
| Explainer | Homepage, landing pages | 16:9, 45 to 90 seconds | SaaS explainer video |
| Product demo | Sales emails, docs, YouTube | 16:9, 60 to 90 seconds | Product demo video |
| Feature launch | Changelog, social posts | 16:9 and 9:16, 30 seconds | Product launch video |
| Spokesperson video | Landing pages, onboarding | 16:9, 30 to 60 seconds | AI avatar video |
| Social clip | LinkedIn, YouTube Shorts | 1:1 or 9:16, 15 to 30 seconds | YouTube Shorts ads |
For LinkedIn, export in 1:1 square or 9:16 and upload it yourself.
An example: a 45 second explainer for an invoicing tool
This is the kind of plan the distrorig assistant writes with you. The product approves supplier invoices for finance teams. The video is 16:9 for the homepage, with no creator.
| Time | On screen | Said |
|---|---|---|
| 0 to 5 s | Recording: an inbox with 40 unpaid invoices | "Most finance teams approve invoices by email. Most of them get lost." |
| 5 to 14 s | Recording: the agent opens one invoice; the camera zooms on the matched purchase order | "Each invoice is matched to its purchase order as it arrives." |
| 14 to 24 s | Recording: the agent sets a rule, "Over $5,000 needs the CFO", and saves it | "You set the rules once. Large invoices go to the right person." |
| 24 to 34 s | Recording: the approver's view; one click approves; the status turns green | "Approvers see one screen and click once." |
| 34 to 41 s | Recording: the payments report, sped up as it loads | "Paid invoices go to your accounting system the same day." |
| 41 to 45 s | The sign-up page with the product's URL | "Book a demo at the link below." |
Every shot is the real product. The assistant frames the camera on named elements, such as the purchase order, so a small detail fills the screen.
How it fits a B2B team
- No recording day. You write the steps in plain words. The agent does them and records each one.
- Small edits stay small. Change one line of the script and only that voiceover is made again.
- Several cuts from one plan. Use the same script for a 16:9 homepage video and a 9:16 social clip. Each export is in the project's format. For another format, change it and export again. Generated shots are made again in the new shape.
When it is not the right tool
- If you need an interactive click-through demo that a buyer clicks through, use a demo tool such as Supademo or Arcade. distrorig makes videos.
- If you need a long training course or a recorded webinar, a screen recorder fits better. distrorig makes marketing videos of 15 to 90 seconds.
- If your product runs only on a desktop app, the agent cannot open it. Upload your own screen recording as product footage instead.
What it costs
Making videos needs a Pro plan: $49.99 a month, or $479.88 a year. See pricing.